BEA Video Interviews: Ted Hill, Publishing Consultant

In What's the Buzz by Edward Nawotka

By Edward Nawotka

“The question I’m trying to answer is the same everyone is trying to answer: what does the shift from print to digital publishing mean in terms of sales and marketing infrastructure and the systems you need to support it. What I’m telling my clients is they need to figure out what to do when retailers cut down on physical shelf space…we have to find a new way to educated readers about titles. Traditionally, there’s been no better way than a bookstore to do that.”


About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.