Could Brazil and South America Eventually Surpass US, Asia and Europe in E-book Adoption?

In Discussion by Edward Nawotka

By Edward Nawotka

Today’s lead story covers the growth of the Brazilian e-book market over the last year. As discussed in the past two days, both Europe and South America are lagging behind the US and Asia in terms of e-book adoption. As their markets continue to grow, there may be the opportunity for Brazil and South America to even surpass the rest of the world in e-book growth. Why? A robust economy, for starters: Brazil’s economy is booming. Second: the ability to technologically leap-frog other nations. Third: a populace hungry for affordable education. Take these factors into consideration, do you think it could happen?

Let us know what you think in the comments.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.