By Hannah Johnson
There is a price war going on in the UK. Apple, Amazon and customers are putting pressure on publishers to lower the price of ebooks. Authors and agents want higher royalty rates and higher ebook prices. Publishers need to cover the costs of using new technology and potentially losing hardcover sales to lower-priced ebooks.
Ebook sales continue to climb, but for many publishers, the revenues from ebooks are not high enough yet to cover the cost of investing in new technology. Nor are ebook sales strong enough yet to bear the financial weight of big publishing houses as hardcovers have traditionally done.
So we want to know from all of you — as publishers, authors, agents and readers — what you think of ebook pricing. What price point is enticing for consumers yet sustaining for publishers? What do YOU feel comfortable paying for an ebook?
Take our poll below:[poll id=”5″]