By Hannah Johnson There is a price war going on in the UK. Apple, Amazon and customers are putting pressure on publishers to lower the price of ebooks. Authors and agents want higher royalty rates and higher ebook prices. Publishers need to cover the costs of using new technology and potentially losing hardcover sales to lower-priced ebooks. Ebook sales continue …
PP Weekly Poll: Does Your Company Have a Social Media Policy?
By Hannah Johnson Last week’s poll got us thinking about how publishing companies promote their products and their brands, and while social media is not one of the top ways our readers say they market their books, it is still an important channel for reaching readers and others in the publishing industry. But like most emerging channels, corporate use of …
Oldies But Goodies: Analog Marketing is Still the Winner
By Hannah Johnson Last week, we asked PP readers which book marketing techniques they found most effective. Is is a surprise that analog marketing took first, second and third place in our list? Despite all the hype about social media marketing, author blogs, and book trailers, it seems that publishing folks stick to the tried-and-true. Reviews in national publications took …
PP Weekly Poll: Which Marketing Technique is Most Effective for You?
By Hannah Johnson Take a look at the breakdown of last week’s poll on which digital topics you want to learn more about. Digital book rights and royalty rates took the top spot. This week, we want to know how you market your books. Which technique is most effective for your marketing efforts? Choose one answer below. [poll id=”3″]
Poll Results: Hot Digital Topics in Publishing
By Hannah Johnson Last week, we asked you to choose three digital topics you would like to know more about. 55 percent of you chose digital book rights and royalty rates. I guess pricing and e-book sales through Amazon and Apple have everyone stirred up. And with both companies under investigation over the agency model, digital rights and royalty rates …
PP Weekly Poll: Going Digital
By Hannah Johnson This is our second weekly poll where we ask what you think and how you are shaping the publishing industry. We report the results of every poll on Friday. This week’s edition asks what digital topics you would like to learn more about. What kinds of problems do you need to solve during your regular work day …
Majority of You Are Not Riding the Vampire Novel Wave
By Hannah Johnson Thank you to everyone who took this week’s poll asking how many vampire novels you’ve read this year. It seem that in the opinion of Publishing Perspectives readers, vampire novels may have jumped the shark. Here are the results of our poll: The overwhelming majority, 64% of respondents, said they have not read a single vampire novel …
PP Weekly Poll: How Many Vampire Novels Have You Read This Year?
By Hannah Johnson Publishing Perspectives is starting a weekly poll to find out what you are reading, what you think and how you are shaping the publishing industry. Since it’s summer, we’ll start with an easy one (inspired by today’s feature article — an interview with YA author Adam Rex). And more for your reading and commenting pleasure, Ed Nawotka …