Race to the Bottom for E-readers: Nook Wi-Fi Priced at $149

In What's the Buzz by Hannah Johnson

Barnes and Noble Nook

By Hannah Johnson

Barnes & Noble has a new Nook e-reader, the Nook Wi-Fi. Priced competitively at $149, the Nook Wi-Fi does not have 3G access, but still includes the eInk screen and color touch screen for navigation. B&N also announced that it will lower the price of the 3G Nook to $199.

The Kobo eReader recently became available on June 17 through Indigo in Canada and Borders in the US, and is also priced at $149. To customers who are considering an e-reader purchase, this lower price point is much more appealing than the $249 Amazon Kindle. It could ultimately be the deciding factor in which e-reader can gain more customers in the near future.

And if history is any indication of Amazon’s pricing strategy, there might be a price drop in store for the Kindle as well. Could this race to the bottom be the demise of the e-reader? Or will it be a boon for customers looking to enter the world of e-books?

About the Author

Hannah Johnson

Twitter

Hannah Johnson is the Publisher of Publishing Perspectives. Before joining PP in 2009, she worked as Project Manager at the German Book Office New York.