By Siobhan O’Leary

Plenty of trade publishing groups have launched their own audio divisions, but now, turning the tables, Random House Audio in Germany is starting its own printed book line.

According to the Boersenblatt, the new imprint, Tag & Nacht (Day & Night) will release its first three titles in September and will focus on “modern, intelligent entertainment” (both fiction and non-fiction titles) for an audience that is significantly younger than the average bookstore shopper. The new imprint has set its sights high and hopes to sell at least 10,000 copies of each title and to make a run for Der Spiegel‘s top 20 bestseller list. The books will be published using Random House’s existing infrastructure (from production to distribution). Tag & Nacht plans to publish about 10 titles a year, each of which will be released simultaneously as a printed book, audio book and e-book.