No Surprise: Apple Users Most Likely to Buy iPads

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary


One thousand German Internet users were asked by the market research institute Yougovpsychonomics if they plan to buy an iPad this year. As reported in the Boersenblatt, 20% of them answered “yes,” with 4% saying they would definitely purchase one and 16% saying it was very probable. The interest was greatest among people who already use Apple products and among those who own netbooks. Around a third of those surveyed who are already Apple users said that they were very likely to buy an iPad this year.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.