By Hannah Johnson
Day 2 at the Digital Life Design conference in Munich, Germany included a lineup of C-level stars from media and technology companies like MySpace, Amazon, Demand Media, and Google. David Drummond, Google’s Chief Legal Officer, answered questions from Burda Media CEO Paul Bernhard Kallen, Jeff Jarvis and the audience about China and transparency. Panelist also discussed marketing and branding strategies in digital media.
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About the Author
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Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.