Global Trade Talk: Dan Brown, What Else?

In Global Trade Talk, News by Hannah Johnson

By Hannah Johnson

Photo by Edward Nawotka from Livraria da Travessa Bookstore in Rio de Janeiro on Monday

Photo by Edward Nawotka from Livraria da Travessa Bookstore in Rio de Janeiro on Monday

The Bookseller reports that in the UK, Waterstone’s will open two hours early to sell the only 200 signed copies of Dan Brown’s The Lost Symbol shipped to the UK. Waterstone’s is also staging a stunt at their London store by having World Champion Speed Reader Anne Jones become the first person in the UK (besides employees at the publisher) finish the book. She began reading at 8 a.m. this morning.

In the US, the New York Times broke the embargo on The Lost Symbol by running a review of the book yesterday. Reviewer Janet Maslin said, “The new book clicks even if at first it looks dangerously like a clone.” She also noted, “Mr. Brown would face an interesting creative challenge if the phrases ‘What the hell …?,’ ‘Who the hell … ?’ and ‘Why the hell … ?’ were made unavailable to him.”

Hours later, a review also appeared in the Los Angeles Times, where reviewer Nick Owchar wrote, “it’s hard to imagine anyone, after reading The Lost Symbol, debating about Freemasonry in Washington, D.C., the way people did Brown’s radical vision of Jesus and Mary Magdalene.”

However, The Telegraph reminds us that 81 million copies of Dan Brown’s books are in circulation worldwide, so he’s obviously doing something right.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.