Bonus Material: How to Increase Word of Mouth by 29,900%

In Discussion by Siobhan O'Leary

By Siobhan O’Leary

Liebestänze – Der Trailer

BERLIN: Author Rainer Schmidt has taken the art of word of mouth to a whole new level. Instead of relying on a friends, family members and the staff of his publisher, Kiepenheuer & Witsch, to talk up his book, he took the concept literally and filmed 300 people in Germany — ranging from DJs to writers to retirees — actually reading aloud the 300 pages of his novel Liebestänze (Love Dances).

Each “narrator” got a single page, and according to BuchMarkt, three new videos will be posted every day to www.liebestänze.de and www.MySpace.com/liebestaenze until the entire novel is available online. Oh, and if you’re interested in a printed copy, the book will be published September 24.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.