Bonus Material: O’Reilly’s Global iPhone App Distribution Visualized

In Discussion by Edward Nawotka

By Edward Nawotka

As Andrew Savikas argued in today’s main article, digital distribution easily breaks down borders and the focus for a sales team is global, not local. As an example of this argument, Andrew Savikas points to O’Reilly Media’s iPhone apps, which are purchased predominantly in the US, though in a higher overall proportion by overseas buyers.

Savikas provided two graphics displaying overall geographic breakdown in sales:

oreilly-iphone-app-distribution

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.