By Siobhan O’Leary
German publisher Eichborn may just win the award for the most bizarre marketing stunt at the Frankfurt Book Fair. The Frankfurt-based publisher let loose 200 flies with small banners attached to them bearing the Eichborn name, logo (you guessed it—a fly), and stand number. The banners were attached with wax that so that they would fall off after a few hours. Now that’s “buzz” worthy.