Digital Case Study: Can Goodreads Ads Help Unknown Authors Find an Audience?

In English Language by Karen Holt

By Karen Holt Goodreads.com, where authors use social networking to connect with fans and attract new readers, has quietly been building a program that lets writers and publishers pay to kickstart interest in their titles among the site’s 3.4 million book-loving members. Appearing under the label, “Sponsored Books,” the pay-per-click ads typically include a brief description of a title and …