BookSwim Plays “Telephone” at BEA

In What's the Buzz by Karen Holt

By Karen Holt If someone hands you a spiral-bound notebook during BEA and asks you to begin writing where they left off, consider it your chance to become a published author. If you’re already a published author, that’s okay, too. The notebooks are part of an innovative (and surprisingly spontaneous) marketing campaign by BookSwim, the company that bills itself as …