21st Century Brand Management: How the UK’s Chorion and Coolabi Cash In on Author’s Creations

In Feature Articles by Guest Contributor

By Sarah Weinman An author’s career trajectory generally goes something like this: he or she writes books which are represented by literary agents who sell various rights to publishers. That arrangement can change over time if the author switches agents or publishers (as happens a lot, especially these days) or opts for non-traditional routes to reach an audience, but in …