Writerly craft, online serialization, television appearances, and studies of loneliness propelled titles onto the September bestseller lists in China.
China Bestsellers in August: ‘Live Streaming’ Drives Sales
New Oriental’s e-commerce ‘live streaming’ product pitches in China are credited with moving books onto the bestseller charts.
China Bestsellers in July: Classroom Classics Go Big
That reading list your teacher sent you home with can do great things for sales of several ‘great classics’ in a hot July in China.
China Bestsellers in June: Nonfiction Gets a Boost
A streaming B2C marketing program, ‘Oriental Selection’ seems to be behind a big jump in June’s nonfiction charts.
China Bestsellers in May: Emotion and Promotion
Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.
China Bestsellers in April: Waiting for New ‘Online Lit’
Nonfiction showed some strength, online literature was less buoyant in fiction, and Ultraman held his lead in China’s bestsellers in April.
China’s March Bestsellers: New Gathering of Old Favorites
The late start to primary and secondary schools in parts of China meant fewer class reading lists than usual influencing the charts.
China Bestsellers: Film and TV Support Fiction in February
Three significant books on China’s bestselling fiction lists early in the lunar new year are buoyed by film and television.
China Bestsellers in January: Reading Lists and Romance
Driven by winter-break extracurricular reading lists, China’s charts see familiar classics in fiction, humorous history titles in nonfiction.
The Lunar New Year: China’s Book Market in 2021
In China, 2021 was a ‘grim’ year for physical bookstores, and online book sales also leveled off, according to research from Beijing OpenBook.