bookstore bookshelf

SURVEY: How Do You Find New Books to Read?

In Discussion by Hannah Johnson

By Hannah Johnson

bookstore bookshelfWe in publishing know that reaching readers is crucial to our business success, and it’s also easier said than done. Book discovery has become a more complicated process over the last decade as fewer readers rely solely on booksellers and libraries for recommendations — a trend that will doubtless continue with the Millennial Generation.

Publishing Perspectives interviewed Dan Weiss, currently Publisher-at-Large for St. Martin’s Press. Weiss has spent his career working with successful teen book series, including Sweet Valley High. In the interview, Weiss says, “we use digital media almost exclusively to find our readers and there are, fortunately, lots of blogs, sites and reviewers who seem to relate and will often promote our titles. But it is a challenge.”

Do you rely on blogs and social to find great book recommendations, or do you prefer to ask your local bookseller? Take the survey below and tell us who or what you rely on for book recommendations.

[poll id=73]
About the Author

Hannah Johnson

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Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.