Germans Lag Behind in Social Networking

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary

A survey of 1,700 PR and press professionals conducted by “news aktuell und Faktenkontor”, a subsidiary of the dpa, as reported in the Borsenblatt, reveals that only a third of German companies have developed a specific social media strategy and only one-tenth of them actually put their money where their Tweets are (i.e. budget additional funds for their social media activities). Another 10% admitted that they had not even started to address the issue, while more than half said that they were at least working on it.

Just over 17.3% of those polled felt that communicating via social networks is “important”, while about 45% felt that it is “somewhat important.” Perhaps unsurprisingly, those companies in the business of service providing were much more likely to have a strategy than other firms.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.