In What's the Buzz by Hannah Johnson

By Hannah Johnson

What is Publishing Perspectives interviewed Elizabeth Mackey (Sr. Business Development Manager, MSN Health & Lifestyle) about the launch of, a new women’s lifestyle Web site from MSN.


Glo has a unique layout that looks more like a printed magazine than a Web site, save the navigation bar at the top and, of course, the social media sharing features. Lately, as Web development becomes more sophisticated, print-like layouts and typography are more widely used.

That a publication or piece of content is digital is no longer an excuse for poor design, and this is also increasingly true when it comes to e-books. Now that the technology is in place (both software and hardware) for creating and reading e-books, the next step is using that technology to help make the content interesting, appealing, and worth paying for.

What I like about Glo is that the design uses some conventions of traditional Web site layout, but is not bound by them. Maybe this is something to think about for your next e-book or Web project.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.