Apple Has Built the Tablet, But Will Consumers Buy?

In What's the Buzz by Hannah Johnson

By Hannah Johnson

Apple MacBook ProThe moment we’ve all been anticipating is finally here…almost. The Apple tablet has been the talk of the town for months, and we will finally get a look at the “unicorn” device at the unveiling on January 26.

According to the Wall Street Journal, “analysts currently believe” the device will cost around $1,000 (Apple has not commented on these analysts’ findings), feature a 10-inch screen, and might even come with 3G or nationwide Wi-Fi access in the USA.

The question is, will the tablet have enough functionality to replace your current computer, or will it be just another luxury item? Will it have enough power to run Adobe InDesign or FileMaker Pro?

If the tablet does come with cellular internet access, it could change the way people consume media. It is not just the cool touch screen (you can get already get amazing touch screen Windows-based computers) or the tablet’s portability, but rather the ubiquitous Internet connectivity that is important.

Suddenly, you could have access to cloud servers, multi-player games and streaming Web sites in your local café, on the bus, at home, everywhere. Consumers might be more inclined to pay for monthly access to a library of e-books rather than buy and download individual titles.

On the other hand, would you really give up your current computer for a 10-inch tablet? Spreadsheets, photo and video editing, and even Web browsing are all much easier on a larger screen.

My advice to you: wait and see how the tablet fares in the marketplace before buying or developing anything for it.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.