Join us on April 24 in NYC at this half-day event, where we’ll discuss how to sell more backlist titles, find new licensing and distribution channels, and explore new ways to repurpose your content.
How can publishers efficiently and affordably monetize their backlist content? What new opportunities and business models exist for publishers, agents and authors to license, remix and resell content?

Hear from a line-up of experts from publishing and technology, who will offer their insight, experience, and predictions about generating more revenue from existing content.


For press and other inquiries, contact Hannah Johnson


Date: Thursday, April 24, 2014
Time: 9 a.m. to 1:30 p.m.
Where: Scholastic Headquarters, 557 Broadway, NYC


PT logo


9:00 a.m.

Welcome and Opening Remarks

Edward Nawotka (Editor-in-Chief, Publishing Perspectives)

9:10–9:30 a.m.

Keynote presentation

Ira Silverberg (Strategic Advisor, Author Brands, Open Road Media)

9:30–10:20 a.m.

Monetizing the Backlist: Current and Future Strategies

Lori Benton, (VP and Group Publisher, Scholastic Trade), Jacob Lewis (Publishing Director, Crown), Julie Trelstad (Director of Digital Rights, Writers House)
What are publishers and agents doing now to monetize their author’s backlist content, and what are the next steps to generating more revenue with the valuable content they already have? In this panel, publishers and an agent discuss the latest opportunities, challenges and strategies.

10:20–10:50 a.m.

Case Study: Publishing Technology

Randy Petway (COO of the Advance Division, Publishing Technology)
Randy Petway will present a real-world case study on how publishers can use Publishing Technology’s backend platform to generate revenue from their existing content.

10:50–11:20 a.m.

Coffee Break

11:20 a.m.–12:20 p.m.

Re-mix, Re-imagine, Re-sell: Technology Solutions to Monetize Backlist Content

Neil Baptista (CEO, Odyl/Riffle), Amanda Mecke (Ebook Rights and Contracts,, Sherisse Hawkins (Co-founder and CEO, Beneath the Ink), moderated by Corey Pressman (President, Exprima Media)
Three tech companies will present mini-case studies, followed by a group discussion on how publishers can monetize their content using the latest digital resources and technology available.

12:20–12:50 p.m.

Case Study: Byliner

Richard Nash (VP of Partnerships, Byliner) with Tad Friend (Writer, The New Yorker)
Richard Nash will lead a short presentation followed by a discussion with Byliner author Tad Friend about his experience publishing original shorts and backlist content on the Byliner platform.

12:50–1:30 p.m.

The Big Debate: DTC Publishing

Matt Dellinger (Digital Strategist and Archivist, New Yorker, Vogue, Byliner), Jason Ojalvo (SVP Content, Audible), Joe Regal (CEO, Zola Books), Randy Petway (COO, Publishing Technology), Adam Silverman (Digital Business Development, HarperCollins)
Digital content and direct-to-consumer business models are an emerging reality, but are publishers prepared to unlearn everything they know about the long-established B2B trade? Publishing Technology is convening the latest panel in our Big Debate event series, bringing together traditional publishers and technology startups to hash out the varied industry approaches to consumer-facing sales, marketing and product development.