Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.
Nonfiction showed some strength, online literature was less buoyant in fiction, and Ultraman held his lead in China’s bestsellers in April.
The late start to primary and secondary schools in parts of China meant fewer class reading lists than usual influencing the charts.
Three significant books on China’s bestselling fiction lists early in the lunar new year are buoyed by film and television.
Driven by winter-break extracurricular reading lists, China’s charts see familiar classics in fiction, humorous history titles in nonfiction.
In China, 2021 was a ‘grim’ year for physical bookstores, and online book sales also leveled off, according to research from Beijing OpenBook.
Avidly read history-and-humor series continued their hold on the nonfiction book consumer base in China at the end of 2021.
The Frank Herbert series may be finding a footing in the Chinese market, where series and relatively recent ‘classics’ are prized.
The October charts in China confirm that a new edition of a popular work can boost sales in a market that honors its modern classics.
As the 10th BookCity Milano event opens, the Italian Publishers Association releases readership and bookselling research about the city.