Publishers are better positioned than anyone to engage in content marketing, says David Palmer of Wiley and the man responsible for the Dummies brand.
Wiley CEO Stephen Smith says that over 50% of the company’s revenue comes from digital content and services. Prior to his appearance in Frankfurt, Smith discusses the company’s reinvention.
Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk.
Arthur Frommer, who founded his eponymous travel guide series in 1957 and sold it to Simon & Schuster in 1977, has reacquired the rights to the brand from Google.
O’Reilly Media has become an online distributor for technology e-books offered by John Wiley & Sons, which includes brands such as For Dummies and Sybex.
Ignorance of the Arab World is the main obstacle facing Western publishers looking to enter the 300 million strong Arabic market. Partnerships build a bridge.
The digital transition in publishing could mean unlikely business acquisitions are in store for major publishers by tech giants like Apple.
Expanding into human resources, publisher John Wiley & Sons has launched a new jobs web site for STM and academic recruiters and job seekers across the globe.
By Brittany Hazelwood The IDPF Digital Book Conference concluded yesterday by addressing the the uncertain state of enhanced e-books and their business implications. The panelists of the final breakout session — including Peter Balis (John Wiley & Sons), Brad Inman (Vook) and both Massaki Hagino and Daihei Shiohama (Voyager Japan) — were united in their support for enhanced e-books. Balis, …
By Daniel Kalder NEW YORK: Founded seven years ago, MarkLogic is the maker of a database for “unstructured data” — which these days consists of 80% of the information on the Internet, including documents, emails, social media posts, tweets, pictures, video, blogs, and research data. Currently growing at an exponential rate, managing this type of information can be time-intensive and …