In the UK, Nielsen’s ISBN program has stepped into the digital age with what it describes as sure-footed grace. In the US, an internationally placed STM content platform is bought by a customer.
‘Rights and permission revenue is a low-cost, high-margin business,’ says Kris Kliemann, who speaks on June 13 at our rights conference in New York City.
As the ‘For Dummies’ series from Wiley reaches its 20th anniversary, the iconic brand will be redesigned for the modern how-to market.
Heading into retirement, Peter Booth Wiley reflects on his lifelong career in publishing and the monumental transition from print to digital.
At a Publishers Weekly event in NYC, rights directors and agents discussed how automation and standards would improve the book rights business.
Publishers are better positioned than anyone to engage in content marketing, says David Palmer of Wiley and the man responsible for the Dummies brand.
Wiley CEO Stephen Smith says that over 50% of the company’s revenue comes from digital content and services. Prior to his appearance in Frankfurt, Smith discusses the company’s reinvention.
Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk.
Arthur Frommer, who founded his eponymous travel guide series in 1957 and sold it to Simon & Schuster in 1977, has reacquired the rights to the brand from Google.
O’Reilly Media has become an online distributor for technology e-books offered by John Wiley & Sons, which includes brands such as For Dummies and Sybex.