Touting 6 million ebooks and a $9.99 audiobook subscription, the new Walmart partnership with Rakuten Kobo gives the Canadian retailer what it hasn’t had in the US market: brand recognition.
Canada’s Kobo Rolls Into the US With Walmart: ‘A Very Competitive Experience’
Having once left the American ebook market largely to Seattle, Rakuten Kobo now is hitching a ride with Walmart back into Amazonian America, selling ebooks and audiobooks through the big-box leader.
Enthrill Reimagines “The Original Discovery Engine” for Ebooks
Enthrill’s Kevin Franco discusses his company’s distribution platform to make ebooks salable in brick-and-mortar stores through ebook gift cards and author cards.