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#TwtrBkPty: How Twitter is Helping Publishers Reach 100,000 Readers 140 Characters at a Time

In English Language by Rachel AydtFebruary 23, 2011

By Rachel Aydt Like gallery openings, one might stumble into a neighborhood bookstore only to find a casual book release party. Maybe there’s a few cheap bottles of Chilean red, some chat, and a little reading to go along with it. So what happens when you take away all of those elements, but still call it a party? The Twitter …

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