Bonus Material: Interview with Icelandic Publishing Association President

In Discussion by Hannah Johnson

During Chad Post’s visit to Iceland for the Reykjavik International Literary Festival, he interviewed the President of the Icelandic Publishers Association, Kristján B. Jónasson, himself a publisher. In the video, Jónasson offers a great overview of Iceland’s publishing industry, including statistics, current challenges and opportunities. Also discussed is the effect of being Guest of Honour at the Frankfurt Book Fair, …

German Buch News: Lettra Expands Audience by 10 Million, Spiegel’s New Travel Site

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary Starting in October, Lettra, the online video portal devoted to books and authors, will have a much wider reach — 10 million users wider, in fact. Lettra’s video offerings will be integrated into the OMS Video Network, which provides local and national video content to the online versions of German daily newspapers. Borsenblatt has the scuttlebutt. Spiegel …

Bonus Material: How to Increase Word of Mouth by 29,900%

In Discussion by Siobhan O'Leary

By Siobhan O’Leary Liebestänze – Der Trailer BERLIN: Author Rainer Schmidt has taken the art of word of mouth to a whole new level. Instead of relying on a friends, family members and the staff of his publisher, Kiepenheuer & Witsch, to talk up his book, he took the concept literally and filmed 300 people in Germany — ranging from DJs …

What’s the Buzz: Trade Pubs Have it Harder, Lost at the Hong Kong Book Fair

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson The best of social media and the blogosphere… Publishing industry consultant Mike Shatzkin of the Idea Logical company blogged about how the digital transition is different for trade publishers vs. other types of publishers.  It’s a preview of a larger project he promises to reveal in the next couple weeks that will enumerate exactly why trade publishers, …

German Buch News: More on Amazon v. Orwell;

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary The German trades are full of talk about the Amazon Orwell deletion. Among the most notable is the short opinion piece by Boersenblatt editor Holger Heimann which compared the deletion to a bookseller sneaking into someone apartment to reclaim books that have already been purchased. “Disaster is inevitable. A precedent has been set,” he wrote. highlights …

Bonus Material: The Online In-Crowd

In Discussion by Edward Nawotka

By Edward Nawotka httpv:// Richard Eoin Nash isn’t alone in thinking that  publishing as we know it is coming to an end. He’s part of a much broader constituency who believes the old paradigms are shifting away from individual producers and toward crowds. Among the chief progenitors of this idea is Clay Shirkey. His book Here Comes Everybody (now in …

Bonus Material: Making Obama’s Video Viral

In Discussion by Edward Nawotka

By Edward Nawotka One person who understood how to leverage social media was Barack Obama’s campaign manager David Plouffe. Obama’s campaign inspired numerous digital campaign messages produced on their own by Obama’s supporters. One of the most popular was musician’s video “Yes We Can.” Michael Terpin of was hired to promote it online. Here, he describes his very …

Che for Children

In Discussion by Edward Nawotka

By Edward Nawotka Dennis Abrams is the author of more than twenty nonfiction books for children and has covered topics as varied as celebrity chef Rachael Ray, politician Hillary Clinton, and the Opium Wars. His latest book is a biography of Argentine Che Guevara, forthcoming from US publisher Chelsea House this summer. In this Publishing Perspectives video, Abrams discusses the …

Ed Nawotka at the Abu Dhabi Book Fair 2009

In Feature Articles by Hannah Johnson

Publishing Perspectives editor-in-chief Ed Nawotka offers his impressions of the Abu Dhabi International Book Fair, which took place in March 2009. SEE: A video of Chad Post, Open Letter, at the Abu Dhabi Book Fair 2009 EXPLORE: Information about the Abu Dhabi International Book Fair