The massive audiences and lucrative development of the streaming platforms can mean some tough choices for publishers trying to map out screen success.
Strengthening Local Content Industries in a Global Media Landscape: StoryDrive China
Several speakers at last week’s StoryDrive China conference reminded us that storytelling on a local level can be just as impactful as going global.
Five Publishing Companies To Pitch Their Content at Germany’s GamesCom
Three German companies, another from Belgium and one from the UK will pitch video game projects to specialists later this month at GamesCon in Cologne.
Applications Open for GamesCom Presentations by Publishers
A very quick deadline of June 22 has been announced for publishers interested in presenting their projects to international business players in the games industry at Germany’s GamesCom on August 17.
‘To Solve This Engagement Problem’: Lessons from Poland’s Multimedia
Two storytelling projects from Poland merge book publishing with state-of-the-art technology and explore both cross-media and regional boundaries.
Importing ‘Fresh Thinking’ for Export Exchange in Canada
Canada’s Export Exchange program invited speakers from various creative industries—including video games, music, and fashion—to speak about their experiences in building global audiences and brands to a gathering of Canadian publishers.
Tapping Into the Minecraft Audience to Market Books
Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game.
Paid to Translate Play: The Ins and Outs of Video Game Localization
Matt Alt explains how as video games evolved from simple amusements into a cinematic storytelling medium, translation became integral to the process.
“It’s Collaborative Now,” says Egmont UK of Game Development
Stephanie Gauld, Digital Publisher at Egmont UK believes the culture gap between publishers and games developers can be bridged, though misconceptions persist.
Publishers and Games Developers Face Culture Clash
Publishers and game developers come from different worlds and cultures, with one games developer describing the working relationship as ‘a nightmare.’