Print-Your-Own Book May Be the Answer for Emerging Markets

In Guest Contributors by Guest Contributor

By Kassia Krozser, Booksquare.com As publishing great and small struggles to see into the future—will it be ebooks? Will mobile phones or the mythical Apple Table save publishing? How are we going to put all these pieces together? Discussions of the implications of the Google Book Settlement make for intellectual fodder, but out there in the real world, people are …

Changes and Challenges in the Supply Chain

In Feature Articles by Guest Contributor

By John Mutter of Shelf Awareness Online challenges and opportunities were major themes yesterday at the 31st International Supply Chain seminar, sponsored by Editeur and the Boersenverein. Jonathan Nowell of Nielsen Book noted that the difficult economy has led to a “huge shift in consumer spending.” While the freefall has ended, he said, “restraint characterizes consumer spending behavior.” Book sales …

Graphic Novels Spur DC Comics’ Global Growth

In Feature Articles by Guest Contributor

By Chris Artis Even during the worldwide economic downturn, the global popularity of graphic novels continues to grow, says Sandy Resnick, DC Comics’ Director of International Business Development. “Fortunately for us, it’s been a growing category in general bookstores for a long time now. This adoption is at different stages in different countries, but it still seems to be increasing …

Facing Off with Facebook

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Editorial by Debra Ollivier If you’re a published author or soon-to-be-published author, chances are you’ll get something like the 63-page document I got from my publisher before my recent book was launched. It’s called “Internet Advice for Authors: Getting Started, Getting Online, and Getting Noticed,” and starts with the almost quaint question: “What is Online Marketing?” Every author is expected …

Finding #happiness on Twitter

In Guest Contributors by Guest Contributor

Editorial by Sharon Glassman Different social media have different theme songs. By this I mean: a combo of info-pacing and density that creates a kind of silent, yet powerful tune. Linked In’s theme-song is coldly John Cage-esque. Facebook’s theme song is jarringly jam-bandish. Twitter’s theme song, by contrast is the Popcorn Song. As a book-loving, book-writing-n-writing-about person, that kind of …

From “Cruel Hookah” to “Cruel Hooker”: A Cross-Cultural Conversation in Poetry

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By Christopher Merrill IOWA CITY: The book Seven Poets Four Days One Book was an experiment to see what would happen if poets from different lands, languages, and generations tried to write together. The possibilities for failure seemed limitless — which perversely appealed to me. For it has been my experience that the least promising material may sometimes yield the …

STM Publishers Face Some Old, Some New Challenges, Especially the Bugaboo of “Free”

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By Richard Lampert At first glance, STM publishing (Scientific Technical Medical publishing) resembles most other segments of the book publishing industry. It’s still dominated by commercial publishing companies plus a few scholarly houses, and new titles still appear at regular intervals supported by marketing to the book trade, individuals, and institutions. And the familiar challenges are there as well — …

If New Media is a Giant Killer, Will Independent Publishing Get the Golden Eggs?

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Editorial by Andy Hunter In these stormy times, large publishers are jettisoning everything they can in order to lighten their sinking ships. What are they tossing overboard? Among other things, promising authors who haven’t found an audience, as well as anything too literary, difficult, or narrow in appeal. As Random House clings to the desperately inflated Dan Brown, hoping a …

What Does a Book Ad Cost? And Who’s Gonna Pay?

In Guest Contributors by Guest Contributor

By Chris Artis In 1966, Jacqueline Susann’s tireless and often shameless promotional efforts for her classic best-seller Valley of the Dolls “created a new way of selling a novel” in the words of legendary Simon and Schuster Editor Michael Korda. Indeed, they helped propel it to the top position on bestseller lists around the world. Still, decades later, publishers generally maintain …