Apps and eBooks: Readers Have Great Expectations, But How Do You Deliver?

In Guest Contributors & Editorial by Guest Contributor

• In a preview of his talk at next week’s Tools of Change conference in Frankfurt, Brandwidth creative director Dean Johnson — the company behind the bestselling Guinness World Records: At Your Fingertips app —  shares his thoughts on the role apps play in the world of e-reading and offers a guide for how publishers can use them to achieve …

A Book Deal That Was Too Good To Be True

In Guest Contributors & Editorial by Guest Contributor

• A late August news story about a six-year-old boy who was allegedly given a 23-book deal caught the attention of numerous global news outlets and became something of an urban legend. In truth, it was a hoax. • The story was a hoax fabricated by the child’s mother, who’d already previously published several books with vanity presses. By Noel …

Nominate a Digital Innovator

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story is the latest in our series of video interviews with digital innovators from the UK. In the coming months we’re going to be expanding this series to include others around the world. We’re looking for new faces, new voices and new ideas from anywhere around the globe. If you’d like to nominate someone for us …

So It’s Your First Time at the Frankfurt Book Fair, Is It?

In Frankfurt Tips by Hannah Johnson

By Alex Hippisley-Cox Last year was my first Frankfurt Book Fair, so I know what it’s like to being going for the first time. You hear all these scare stories about the “Messe” being the size of Heathrow, and people taking six hours to get from the entrance to Hall 8. Don’t listen to them all, please! Trust me, it’s …

Do Enhanced Ebooks Demand Premium Pricing?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story features an interview with Peter Collingridge, co-founder of Enhanced Editions, an e-book and iPhone publisher in the UK. The definition of what exactly is an “enhanced ebook” is up for debate. Generally speaking, it is a traditional text-and-image ebook that has been augmented — or “enhanced” — by the inclusion of audio and video, …

Sell, Socialise and Survive at the Frankfurt Book Fair

In Frankfurt Tips by Hannah Johnson

By Tony Mulliken, Chairman, Midas PR The whole essence of Frankfurt is selling, followed by socialising and, in close third, eating. End result: exhaustion. Here are a few of my tips on how to survive the rigours, especially as you get older! Stay Close Make sure your hotel, flat or B&B is within walking distance of the Fair, or at …