Why Aren’t More Movie and TV Franchises Turned Into Books?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story Diana Peterfreund writes about adapting the screenplay of the film Morning Glory into a novel. Over the years several film and television franchises have been extended via book and comic book adaptations. Think of Star Wars, which comprises just six films, but has been continued in several hundred more novels — many of …

What Do Young People Want from Media?

In What's the Buzz by Mike Springer

By Mike Springer If Shannon Fitzgerald had to choose one word to describe what today’s young people expect from media content, it would be: Authenticity. “They are so smart and so savvy,” says Fitzgerald, the new Vice President of Series Development at MTV. “They sniff out BS really quickly now.” In her view, young people feel empowered by social media …

Consider the Customer and Other Lessons from the DLD Conference

In Europe by Hannah Johnson

By Hannah Johnson Consumer-oriented innovation, online content strategy and digital brand management were at the center of many discussions and panels during the Digital Life Design Conference (DLD), which ended on Tuesday in Munich, Germany. DLD was started six years ago by Hubert Burda Media, one of Germany’s largest magazine publishers, as an invitation-only “platform for progression” and a meeting …

Alloy Media + Marketing Knows What Girls Want

In What's the Buzz by Edward Nawotka

By Edward Nawotka Alloy Media + Marketing have given us everything from The Clique: Sisterhood of the Traveling Pants to Gossip Girl to The Vampire Diaries. They are a money machine that have gotten into the minds of girls everywhere. ABC news’ Nightline broadcast a profile of the company late last week, which comes up with the concepts first, then hires …

Global Trade Talk: Sony’s E-Reader Hits Prime Time; Lost Symbol Sells 2 Million; Bologna Back to Four Days

In Global Trade Talk, News by Edward Nawotka

By Edward Nawotka Sony has launched a flashy new television ad campaign to promote its new e-reader in the US. The prime time spots features a trio of celebrities — comedienne Amy Sedaris, Super Bowl MVP Peyton Manning, singer Justin Timberlake — and a guy named Howard who we’re told is “aspeed reader” — sitting on a spinning dais plugging …

Bonus Material: Rose’s Reincarnationist Reinvented for TV as Past Life

In Discussion by Edward Nawotka

By Edward Nawotka Book and graphic novel adaptations, such as Julie and Julia and Watchmen, have been having a bonanza at the box office this year (well, save for Time Traveler’s Wife). You would think that this would naturally translate to more television interest in books, as well. Looking into the near-future, one of the most anticipated titles headed for the …

Bonus Material: CSI Creator Produces Movie-like “Digi-Novel”

In Discussion by Edward Nawotka

By Edward Nawotka httpv://www.youtube.com/watch?v=a6mIQOem-CI Writer/Producer Anthony Zuiker was driving a tram in Las Vegas when he came up with the idea for Crime Scene Investigation (CSI), the long-running television hit. Since he said that his pilot for the series “broke all the rules” of scriptwriting — as a result of his not knowing a thing about writing. Now, he’s conceived …