Today, in the first half of a two-part series on library e-book lending, writer Erik Christopher considers the models offered to librarians by the United States’ two largest e-book retailers, Amazon.com and Barnes & Noble. By Erik Christopher The digital age has complicated things, especially for libraries. Not only do patrons want traditional services, like books and reference materials, they …
Just 7% of Publishers Enhancing E-books, Among Findings in New Aptara E-book Survey
By Edward Nawotka Digital service provider Aptara released the second in a series of surveys tracking the development of the e-book market. This new survey covered some 600 publishers across trade, professional and education markets. Dev Ganesan, Aptara’s President and CEO, noted in the press release about the survey, “With a desire to meet the growing expectations of digitally-savvy readers, …
What Can Trade Book Publishers Learn from Comic Books about Branding?
By Edward Nawotka The brands Marvel and DC are synonymous with comics. But how many people would necessarily associate Knopf, Viking, and Perennial books? (Of all the trade book publishing brands, perhaps Penguin has the strongest association — with paperbacks). Why is this so? Is it because comic books are among the few genres that readers are able to seek …
Publishing Paradox: Germany’s Random House Audio Starts Print Imprint
By Siobhan O’Leary Plenty of trade publishing groups have launched their own audio divisions, but now, turning the tables, Random House Audio in Germany is starting its own printed book line. According to the Boersenblatt, the new imprint, Tag & Nacht (Day & Night) will release its first three titles in September and will focus on “modern, intelligent entertainment” (both …
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