A passion for books meets industry savvy in Tory Lyne-Pirkis’ success as a public relations ace and a Bookseller Rising Star in the UK book scene.
Speakers at the 2016 FutureBook Conference in London emphasized putting disruptive technology to work for book publishers and readers, not fearing it.
‘I’m not afraid to ask questions,’ says Meze Publishing’s Phil Turner, whose line of pre-sold cookbooks has found traction in the aisles of Waterstones and other UK bookstores.
Tech specialist Emily Labram knows the digital context of publishing’s potential and she’s spreading the word in the UK industry.
‘Readers want to feel like they’re collaborating in some way,’ according to editor Liza Thompson, who was drawn to publishing by ‘the process of creating something powerful or beautiful or fascinating.’
Illustrator, author, and campaigner Sarah McIntyre has proved a powerful voice for the past 18 months in the campaign to bring more visibility and credit to book illustrators.
Warning of ‘an inevitable cheapening of the final product,’ DK Senior Product Developer Toby Marshall calls on publishers to think about ‘how this challenge evolves.’
Publishers need to become ‘genuine members of reading communities themselves,’ says Leena Normington, recently of Pan Macmillan’s ‘Book Break’ channel.
‘The pressure on books and the industry is huge,’ says author-campaigner Nikesh Shukla, a rising star in diversity awareness. ‘Once they can get wi-fi on all public transport, that’s probably it for books.’
‘We will have to strengthen our voice,’ says a panelist from the UK’s Publishers Association on the implications of Brexit for the book industry there.