As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an ‘exponential curve.’
In the ARTS+ area of the Frankfurt Book Fair, artificial intelligence and virtual reality collided with arts and culture to explore new ways of doing business and providing engaging experiences.
Conversations have begun ahead of October’s The Arts+ at Frankfurt Book Fair, an examination of convergence in digital technology and the cultural context.
With a focus this year on business models and monetization issues in the creative industries, THE ARTS+ is looking for cultural participants and their concepts.
Praising David Hockney’s ‘openness to new media and his application of digital techniques,’ Frankfurt’s Juergen Boos announces Hockney’s keynote comments on October 18.