Why Multichannel Bookselling is the Future

In Europe by Amanda DeMarco

Bricks-and-mortar stores give booksellers a “human face,” but in the future most books will be sold online. Making the two sales channels complimentary is key. By Amanda DeMarco BERLIN: Anyone who’s been following German book industry publications over the past nine months or so has witnessed the rising popularity of the term “multichannel book selling.” It’s not a new concept, …

How German Booksellers Are Responding to the Digital Challenge

In German Buch News by Guest Contributor

This article originally appeared in Über:blick — German Book Industry Insight, a publication produced by the Frankfurt Book Fair. DOWNLOAD: the complete Über:blick issue (PDF). By Tamara Weise The Internet has changed everything — from the way people use media to their buying habits. For many Germans, finding out more about a book online and also buying it on the …

Which E-readers Might Have the “Second Mover Advantage”?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at the success German retailers had selling e-books this past holiday season. At Thalia, Germany’s largest bookstore chain, their Oyo e-reader proved one of their most popular items of the season. First is good, but second has it’s advantages, as proven by the increasing popularity of the NookColor. Likewise, in the United States, …