At #LBF11: Embracing the Education Market in the Middle East

In Arabic Publishing by Edward Nawotka

By Edward Nawotka “Any publisher who considers themselves to be an international publisher cannot ignore the Middle East and the GCC countries in particular” says Bill Kennedy, director of the Avicenna Partnership, a company that acts as a marketing and sales rep for education publishers selling into the region. “But the thing that we have to be realistic about is …

What is Your Greatest Fear for the Future of Publishing?

In Discussion by Edward Nawotka

By Edward Nawotka Eric Frank, co-founder of Flat World Knowledge, describes the bizarre evolution of the contemporary textbook into “Frankentext,” — what he calls a “overstuffed, overpriced, and unloved” monster. To Frank, the current academic publishing scene is a horror story. Of course, Frank is not alone in looking across the book publishing landscape and seeing monsters. For some, it’s …