Is Traditional Book Marketing Too Boring?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing the book. Use things nobody else is doing. Don’t be boring.” Traditional book marketing is somewhat more staid. It usually encompasses a reading tour, some blogging and editorial writing, radio and television media (if you’re …

What Do Young People Want from Media?

In What's the Buzz by Mike Springer

By Mike Springer If Shannon Fitzgerald had to choose one word to describe what today’s young people expect from media content, it would be: Authenticity. “They are so smart and so savvy,” says Fitzgerald, the new Vice President of Series Development at MTV. “They sniff out BS really quickly now.” In her view, young people feel empowered by social media …

Entertainment Companies Launch ISBN-like System for Film and TV Content

In Global Trade Talk by Hannah Johnson

By Hannah Johnson Yesterday, a coalition of entertainment companies, including MovieLabs, CableLabs, Comcast and Rovi Corporation, announced the launch of the Entertainment Identifier Registry (EIDR). The EIDR is meant to serve as a global cataloging system for movies, television and other media content by providing a unique ID and metadata for each piece of content. The press release cited the …