The Rise of the Author-Entrepreneur

In Guest Contributors by Guest Contributor

By Anna Lewis, director, CompletelyNovel.com LONDON: When you think of an author, particularly one who writes fiction, the image that springs to mind is not someone in a suit carrying a briefcase and a Blackberry. Unless it’s a tweed suit. And the Blackberry is actually a piece of fruit. However, some entrepreneurial zeal to complement the creative spirit is becoming …

What is Cursor? Richard Nash Explains(ish)

In What's the Buzz by Edward Nawotka

By Edward Nawotka We love Richard Nash, who has been a generous contributor to Publishing Perspectives and has shared more than a few insights (and beers) with us over the years. But it has to be said that he’s been a big tease about his upcoming Cursor project. Until now (sort of): In the fresh new UK web journal The …

Digital Case Study: Can Goodreads Ads Help Unknown Authors Find an Audience?

In English Language by Karen Holt

By Karen Holt Goodreads.com, where authors use social networking to connect with fans and attract new readers, has quietly been building a program that lets writers and publishers pay to kickstart interest in their titles among the site’s 3.4 million book-loving members. Appearing under the label, “Sponsored Books,” the pay-per-click ads typically include a brief description of a title and …

WSJ Uses Foursquare: What It Could Mean for Publishing

In What's the Buzz by Hannah Johnson

By Hannah Johnson The Wall Street Journal announced yesterday that it has launched “The Greater New York,” a local section of the newspaper dedicated to covering New York City. In addition, WSJ unveiled its new Foursquare account associated with its “Greater New York” news section “in an effort to help readers explore locations around the city.” Foursquare is a location-based …