“The Kids Get It, Even If You Don’t”: Transmedia Storytelling in the Classroom

In Guest Contributors by Guest Contributor

Editorial by Ian Harper MINNEAPOLIS: The National Education Technology Plan in the US has prescribed a wholesale technological transformation for education. Yet, adults — parents and teachers alike — often fear what’s “out there” on the Internet, whether “they” are bullies, predatory stalkers or pornography. This has made educators reluctant to embrace sharing technologies in the classroom. As a result, open …

Share Your Best Social Networking Story or Tip and Win Betsy’s Book!

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story by Betsy Lerner discusses social networking and personal marketing strategies for writers. In honor of the publication of Betsy’s new book, The Forest for the Trees: An Editor’s Advice for Writers (Revised and Updated for the 21st Century), we’re giving away a FREE copy. Share your best social networking story (it can be a triumph …

What Are Your Tips for Appropriate Social Networking Self-promotion?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at what happens when authors mix online self-promotion with their real-life friendships. These days it’s typical to find authors and publishers exploiting their online networks to promote their latest work. On a given day you might find a post about someone’s cat, their child’s victory over a school bully, and a plug for …

IDEO Offers Three Fascinating New E-reading Concepts

In What's the Buzz by Edward Nawotka

By Ed Nawotka The Future of the Book. from IDEO on Vimeo. IDEO here offers three fascinating new e-book tablet software concepts. Each involves a form of social networking — one oriented toward the news, a second toward your personal network, and the third is a multi-model storytelling concept that features a kind of geo-caching element to unlock new features …

PP Weekly Poll: Does Your Company Have a Social Media Policy?

In What's the Buzz by Hannah Johnson

By Hannah Johnson Last week’s poll got us thinking about how publishing companies promote their products and their brands, and while social media is not one of the top ways our readers say they market their books, it is still an important channel for reaching readers and others in the publishing industry. But like most emerging channels, corporate use of …

Spain’s Telefónica Moves into Social Networking, Buys Tuenti

In Global Trade Talk by Emily Williams

By Emily Williams Spanish telecom giant Telefónica, which took its first steps into the ebook market a month ago (as we reported here), last week laid down $70 million to acquire a 90% interest in Tuenti, Spain’s biggest homegrown social networking site. Tuenti has 8 million users and is especially popular among the young 14-20 age group. The move injects needed …