By Edward Nawotka One person who understood how to leverage social media was Barack Obama’s campaign manager David Plouffe. Obama’s campaign inspired numerous digital campaign messages produced on their own by Obama’s supporters. One of the most popular was musician Will.i.am’s video “Yes We Can.” Michael Terpin of SocialRadi.us was hired to promote it online. Here, he describes his very …
Social Media Gurus Advise “Listen First, Sell Second”
By Edward Nawotka NEW YORK: “When you search for something on Google, 95% of the time it returns the same results for everybody,” said Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, due from Wiley in the United States in August. “Now, imagine what would happen if you searched for information among …