We’ve Passed 1K Fans on Facebook!

In What's the Buzz by Hannah Johnson

By Hannah Johnson We’ve reached a whole new level of social media, readers. Over 1,000 people “like” Publishing Perspectives on Facebook! Thank you to all our supporters, readers, Facebook “Likers” and Twitter followers for making Publishing Perspectives a lively place to learn about international and digital publishing. If you haven’t already, you can join Publishing Perspectives on Facebook, Twitter, LinkedIn …

So Many “Friends,” So Little Friendship: Authors Discuss Mingling Social Media, Self-Promotion and Real Life

In English Language by Rachel Aydt

• Today, authors are compelled to constantly self-promote, but the practice isn’t always pleasant or appropriate. • What happens when the intimacy of the typically quiet writer’s life, and the nature of real friendship, blends with the public persona of our professional selves online? By Rachel Aydt “My original goal with Facebook was to use it as a marketing tool,” …

What Are Your Tips for Appropriate Social Networking Self-promotion?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at what happens when authors mix online self-promotion with their real-life friendships. These days it’s typical to find authors and publishers exploiting their online networks to promote their latest work. On a given day you might find a post about someone’s cat, their child’s victory over a school bully, and a plug for …

What is the Best Connection You’ve Made on Twitter?

In Discussion by Edward Nawotka

In today’s lead story, Todd Stattersten describes how he accidentally became a book scout through a connection on Twitter. We’ve written here in the past about the serendipity that can happen on Twitter (see Sharon Glassman’s piece “Finding #happiness on Twitter and The Book Maven’s Virtuous Circle Lunch at the Algonquin).  While many large companies want their social media activities …

How I Accidentally Became a Book Scout

In Guest Contributors by Guest Contributor

• Todd Sattersten, a business book author became a scout by accident: a Twitter exchange led to a relationship with Spain’s Grupo Planeta. • Now preparing for his first Frankfurt Book Fair, he describes his journey into this mysterious profession and offers tips on selling books abroad. By Todd Sattersten “Really?” That’s what most people say when I tell them I …

PP Weekly Poll: Does Your Company Have a Social Media Policy?

In What's the Buzz by Hannah Johnson

By Hannah Johnson Last week’s poll got us thinking about how publishing companies promote their products and their brands, and while social media is not one of the top ways our readers say they market their books, it is still an important channel for reaching readers and others in the publishing industry. But like most emerging channels, corporate use of …

PP Weekly Poll: Going Digital

In What's the Buzz by Hannah Johnson

By Hannah Johnson This is our second weekly poll where we ask what you think and how you are shaping the publishing industry. We report the results of every poll on Friday. This week’s edition asks what digital topics you would like to learn more about. What kinds of problems do you need to solve during your regular work day …

Web-based Entrepreneurs in the Arab World

In Arabic Publishing by Chip Rossetti

By Chip Rossetti Today’s Gulf News — the English-language daily based in Dubai — has an interesting piece on entrepreneurs in Lebanon who are using social media to build their businesses on the web. The first profiled is a comics-blogger-turned-author, Maya Zankoul, who ended up self-publishing her book, Amalgam, because no local publisher would take it on: even with a …

Social Entertainment Site GetGlue Launches IPhone App

In What's the Buzz by Helen Gregg

by Helen Gregg A growing social networking site focusing on books, movies, video games, television shows, and music launched its iPhone app yesterday, reported eBookNewser. The site, called GetGlue, allows users to ‘check-in’ (ala FourSquare) with what they’re currently watching, reading, playing, or listening to. And similarly to FourSquare, users receive stickers that reflect their interests, and are occasionally eligible …