France to Reduce VAT on E-books to 5.5% Starting in 2012

In Global Trade Talk by Siobhan O'Leary

By Siobhan O’Leary In several European countries, books are subject to a reduced VAT rate in light of their status as a “cultural” product. This has been complicated by the emergence of e-books, which tend to be viewed as electronic products for taxation purposes and are thus subject to full VAT (19% in Germany, as opposed to the reduced rate …

Germans Lag Behind in Social Networking

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary A survey of 1,700 PR and press professionals conducted by “news aktuell und Faktenkontor”, a subsidiary of the dpa, as reported in the Borsenblatt, reveals that only a third of German companies have developed a specific social media strategy and only one-tenth of them actually put their money where their Tweets are (i.e. budget additional funds for …