Now with an overall pool of some 35,000 registrants and about 5,000 active readers, the UK’s The Pigeonhole engages consumers ahead of a release to generate word-of-mouth.
Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report.
Mobile storytelling platform oolipo has released its iOS mobile app along with 12 original, multimedia series. ‘Creative storytellers’ and Android to follow.
Mobile phones have unused storytelling potential, says oolipo founder Ryan David Mullins, and he wants readers and content creators to further explore this.
As innovative as publishers may want to be, how do we evaluate market response to ‘Julian Fellowes’s Belgravia’ with so few apps as apt comparisons?