Can SEO be the missing link to better book discovery? Yes and no, says Nick Ruffilo. The magic formula calls for good SEO and great metadata to boost the discovery potential.
The Tools They Are a Changin’: The Ins and Outs of TOC NYC
The publishing buzz at last week’s TOC Conference – In: Big Data, Content Discovery Optimization, Diversity; Out: Social Reading, Hate as a Business Strategy
A Funny Tale of Search Engine Optimization or “Is This Amazon Italy?”
Each article posted on Publishing Perspectives’ site is tagged with and descriptions to help those searching for stories. This is the tale of an SEO misdirection.
Cracking Google and Why Ignoring SEO and Metadata is a Mistake
Michael Bhaskar of Profile Books previews ‘Google and the Top Three Metadata Mistakes You Can Make’ from next week’s Metadata Perspectives conference in Frankfurt.
Not Signed Up for Metadata Perspectives Yet? Now’s Your Last Best Chance
Frankfurt’s Metadata Perspectives conference is filling up fast. Publishing Perspectives readers can get a special discount when they sign up by at registration.
Why Metadata is the Key to Your Digital Future
Metadata is the primary means by which users will be able to find your digital book content. It is the one way you can future proof your content now.
Building an Author Platform from Scratch
• Publishers want to work with authors who have an existing audience. • Following-up on last Friday’s article about personal marketing, model, author and self-publisher Isobella Jade, shares how she’s built her own impressive platform. By Isobella Jade Whenever a girl comments on my Facebook page saying she just bought my books, I know it is because she Googled words that …
Poll Results: Hot Digital Topics in Publishing
By Hannah Johnson Last week, we asked you to choose three digital topics you would like to know more about. 55 percent of you chose digital book rights and royalty rates. I guess pricing and e-book sales through Amazon and Apple have everyone stirred up. And with both companies under investigation over the agency model, digital rights and royalty rates …
Ten Tips to Be Awesome Online (and Other Lessons from O’Reilly’s Web 2.0)
By Hannah Johnson Last week, Internet gurus and techies gathered in San Francisco for the Web 2.0 Expo, co-produced by TechWeb and O’Reilly Conferences, to show off their social media savvy, present their new startups, and to learn about the latest thinking in Internet culture. Web 2.0 explores the nitty-gritty of owning and running a Web site, managing a social …