Building an Author Platform from Scratch

In Guest Contributors & Editorial by Guest Contributor

• Publishers want to work with authors who have an existing audience. • Following-up on last Friday’s article about personal marketing, model, author and self-publisher Isobella Jade, shares how she’s built her own impressive platform. By Isobella Jade Whenever a girl comments on my Facebook page saying she just bought my books, I know it is because she Googled words that …

Poll Results: Hot Digital Topics in Publishing

In What's the Buzz by Hannah Johnson

By Hannah Johnson Last week, we asked you to choose three digital topics you would like to know more about. 55 percent of you chose digital book rights and royalty rates. I guess pricing and e-book sales through Amazon and Apple have everyone stirred up. And with both companies under investigation over the agency model, digital rights and royalty rates …

Ten Tips to Be Awesome Online (and Other Lessons from O’Reilly’s Web 2.0)

In English Language, Resources by Hannah Johnson

By Hannah Johnson Last week, Internet gurus and techies gathered in San Francisco for the Web 2.0 Expo, co-produced by TechWeb and O’Reilly Conferences, to show off their social media savvy, present their new startups, and to learn about the latest thinking in Internet culture. Web 2.0 explores the nitty-gritty of owning and running a Web site, managing a social …