Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers.
The Hybrid Writer: Balancing Traditional and Self-publishing
Bob Mayer wrote more than 40 books with traditional publishers. Two years ago he decided to go DIY. It has reinvigorated his career, but it’s not for everyone.
Are Authors Too Naked in their Self-promotion?
Author self-promotion is a necessary evil and a ubiquitous 24/7/365 business. But can it go too far? By Edward Nawotka “I’m nude when I’m alone, and I’m nude when I’m in his arms, but never in a sort of casually stupid gesture of the morning or whatever. Never.” “So nudity is not something trivial?” “Of course not. But we know …
Dirty Girls and Self Publishing: The Tricks of the Trade
By Alisa Valdes ALBUQUERQUE: Me? I hate flying. My therapist says I’m a control freak who thinks everything crashes unless I’m in charge. There’s some truth to this. It is probably why my marriage failed and why my kid is an overacheiver. It is probably also not a stretch to compare my fear of flying/need for control to my drooling …
Is Traditional Book Marketing Too Boring?
By Edward Nawotka In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing the book. Use things nobody else is doing. Don’t be boring.” Traditional book marketing is somewhat more staid. It usually encompasses a reading tour, some blogging and editorial writing, radio and television media (if you’re …