Scholastic is working to launch an electronic platform for children comment and share information on books they are reading, said Deborah Forte.
Gabe Zicherman explains that most people don’t buy books for a love of reading, but to be transported to another reality — something gamification can deliver.
Salwa Shakhshir, a children’s publisher from Jordan, on her third day of publishers training in Abu Dhabi, covers organizational restructuring.
Alternate reality games are a great way to directly involve fans in storytelling…as long as you use your transmedia powers for good instead of evil. By Hannah Johnson AUSTIN: ARGs (alternate reality games) and transmedia have not only extended storytelling beyond the confines of any specific media, but they are also effective techniques for building interest and engagement among fans …