Emily Morrow discusses how Scholastic’s This is Teen online community has helped the company connect with a passionate community of YA readers online.
TombQuest: Scholastic’s Newest Multi-Platform Series
Following on the success of The 39 Clues, Infinity Ring and Spirit Animals, Scholastic is launching its latest multi-platform series for kids: Tombquest.
With Latest, Eliot Schrefer Takes YA to Endangered Africa
We interview one of our favorite YA writers, Eliot Schrefer, about his latest YA novel, Endangered, set during a chimpanzee preservation mission in Gabon.
Scholastic News’ “8 Coolest Kids of 2013”
The editors of Scholastic News featured the “8 Coolest Kids We Met in 2013,” a roundup of the most inspiring, courageous, and innovative kids featured in the magazines this year.
Scholastic Donates 1m Books to Charity Reach Out & Read
Scholastic has donated 1 million books to Reach Out and Read, a literacy charity that works to provide books to at-risk children via doctors and nurses.
International Approaches to Children’s Publishing in China
A recent webinar examined the challenges and opportunities for international publishers looking enter the children’s book publishing market in China.
How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps
Scholastic’s Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples.
Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden
Morgan Baden directs social media strategy at Scholastic and engages teen readers online. Here’s a sneak preview of what she’ll speak about at PP’s Reaching Readers conference in NYC.
Can Suzanne Collins Interest Kids in a Real Foreign Land?
Suzanne Collins has written a new book about her childhood experience while her father was fighting in the Vietnam War. Will readers follow her from Panem to the jungle?
Scholastic To Donate One Million Books for Superstorm Recovery
Scholastic is donating a million books and offering free online resources to those children and teachers affected by Superstorm Sandy.