It has become harder and harder to keep Catholic authors who began their careers with small, niche Catholic houses loyal once they become popular.
The Catholic Book Trade: Brand Loyalty for Niche Publishing
One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation.
Holy Qu’ran, Ancient and Modern, Celebrated in Sharjah
The Qu’ran is the star at the Islamic Book Exhibition in the United Arab Emirate of Sharjah, where the holy book being celebrated in a myriad of guises.
Is Religious Fundamentalism Merely A Failure to Read Well?
Looking at core religious works as literary texts, one with possibly unreliable narrators, rather than as the literal word of God might serve us all better.
Amid Controversy, Penguin India Recalls Western Book on Hinduism
Penguin Books India has recalled American Indoligist Wendy Doniger’s book The Hindus: An Alternative History, sparking a debate about publishing freedoms.
Bestsellers, Social Media and Humor as a Path to God
As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs.
Norwegians Market the Bible Like a Novel, Create Bestseller
Norway’s Bible Society turned a new translation of the Bible into a surprise bestseller by marketing more like a pop culture novel than a religious text.
Is a Digital Book as Devout as a Physical Copy?
The devout of all faiths adore their books. They mark their most cherished passages and pass them on to the next generation. Can the same ever be said for a digital edition?
Sarah Palin’s New Book: Yet Another Reason to Dread Xmas?
Harper Collins will publish Sarah Palin’s latest book, A Happy Holiday IS a Merry Christmas, which will call for a renewed emphasis on the holiday’s religious importance.
Christian Publishers Anticipate Global Growth in 2012
Christian publishing continues to grow internationally, especially in the global south, but faces the same challenges as general trade publishers.