The Second Book Conundrum: Selling It, Writing It, Publishing It

In Growth Markets by Rachel Aydt

By Rachel Aydt • Some people think that there’s a “second book jinx.” Is it real? • Writers, editors and publicists explain the challenges facing those who want to publish a successful follow-up. The pressure of high expectations makes second books a peculiar business. Depending on your relationship to the project, whether you’re the author or the agent, the editor …