SURVEY: How Can Booksellers Futureproof Their Business?

In Discussion by Edward Nawotka

Tell us what should booksellers should prioritize to save themselves. By Edward Nawotka Over the years booksellers have added coffee shops, stationery, toys, games, music download stations, movies, e-readers . . . As discussed in today’s lead story the future of bookselling looks to be multichannel. What do you think booksellers should prioritize to futureproof their business? Take our survey …

Is Traditional Book Marketing Too Boring?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing the book. Use things nobody else is doing. Don’t be boring.” Traditional book marketing is somewhat more staid. It usually encompasses a reading tour, some blogging and editorial writing, radio and television media (if you’re …